WILKINSON SWORD - CONCEPTUAL & design

For the launch of their new product Women’s Quattro Bikini, the client wanted something fun and engaging for consumers to come onto the site and use whilst learning about the benefits and features of the new razor. This also needed to tie in with the TVC “Mow the Lawn” campaign that ran when the product launched.

The Beauty Room poll was a concept I came up with to encourage users to have fun with the product and try new shapes for their body hair. I worked closely with the developers so the results page shape image on the female illustration was dynamic and changed depending on which preference the user selected on the poll page.