ST IVes - DIGITAL DESIGN

St Ives wanted to refresh their marketing for their Acne Solution range and advertise to a younger audience.

A freelance illustrator completed the illustrations whilst I put all the pieces of the design puzzles together and art directed the motion assets. Everything from Key Visuals to eCommerce to social posts were created for different markets around the world. I was also in charge of creating global brand guidelines as these assets would be localised by different markets around the world.