SIGNAL - conceptual & ILLUSTRATION

Signal (an international toothpaste brand within Unilever) briefed the team on creating a short video to ouline the improvements the brand had made towards sustainability. There was no budget for shoots or stock photography so we decided to illustrate the video using styles from their brand guidelines and previous illustration work.

I came up with the creative concept, storyboarded, illustrated, worked closely with a copywriter to create the script, oversaw the VO selection and recording process and worked closely with the animators to bring this video to life. This video lived on their website and was cut up for bite size social content.