SENSITIVE MINERAL ACTIVE - conceptual & art direction
Sensitive Mineral Active is a European Oral Care Brand who wanted to position themselves in the Beauty world. We were tasked with concepting a photoshoot to create assets for their website, social and eCommerce.
I art directed the shoot which involved concepting, art directing on set and overseeing retouching. Due to budget cuts towards the end of the project, retouching wasn’t completed on all images so unfortunately there are some discrepancies below on colours and lighting.
