REXONA - CONCEPTUAL & SOCIAL DESIGN

We were briefed to develop social posts and stories that highlighted the sustainability of Rexona’s brand and products in an engaging and thumbstopping way.

Partnering with a copywriter, we explored the idea of using movement as a unit of measurement for sustainability,  perfectly aligning with the brand’s ethos. We created a suite of static and motion assets, carefully crafted within the brand guidelines, which the client loved.

I ideated, designed, illustrated and art directed the motion designers.