AXE - Digital design

AXE launched a new section on their website called “Find Your Magic”. This was a tool to get a better understanding of their consumers and to promote and encourage male individuality. Men could take a quiz and sign up to get tailored information emailed to them quarterly.

I was in charge of designing the emails and supporting landing pages. As each email was tailored to the quiz responses, I had to create a total of 12 emails and 6 landing pages (using CMS templates). This also included creating animated gifs for approximately half of the emails.