AHC - ART DIRECTION
AHC is a premium number one selling Korean skincare brand that is available globally. I was tasked with art direction to refresh and reinvigorate the look and feel with new imagery. This photoshoot was spread over 3 days and included numerous set ups (still life, lifestyle, talent, textures, and motion). These images were to be used on eCommerce, website, CRM, social platforms and OOH which had to be taken into consideration when setting up shots and video footage.
The results are stunning and the client was really happy with the quality and art direction. This project won a UStudio award for Best Craft (this is an internal global award for Unilever). AHC also becaome Amazon’s #1 brand store between 2021-2022 because of the new imagery).
